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The trends of POP

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The design of POP (point of purchase / display rack) can hardly find two identical. The design of POP is targeted. POP will have different requirements because of different types of stores, products, and sales locations. Pop is an indispensable part of sales.   Just like physical stores, which update over time, the appearance and role of POP are also changing to provide more modern features, accommodate new products and provide buyers with a better retail experience. For products like shampoo, rather than high-end electronic products like the iPhone, a well-designed POP can transform customers' daily chores into an unforgettable consumer experience. We will discuss the main trends of POP from the perspective of function and design, and recognize that when different elements are combined, designers can successfully use the consumer psychology of customers, thereby improving marketing performance.   The trends of POP functionality   POP display ra...

什麼是POP展架?

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POP 展架 ( Point of Purchase Advertising ), “購買點” ,即購買時和購買地點出現的廣告。顧名思義,他是一個能夠讓顧客產生購買慾的工具。 POP 展架 種類繁多,無論是廣告版,展示架或者陳列架,我們均能統稱他為 POP 展架。   POP 展架一般都與貨品放置在一起或直接承托商品。 POP 常常會見到放在結帳櫃位。它可能是 銷售中使用最廣泛的工具之一。   供應商提供的 POP 展示架   POP 已成為實體店銷售的主要策略工具。大多數供應商都會提供某種 POP 設備 ( 展架 )  給實體店。這些 POP 設備 ( 展架 )  能將產品的優點突出並引起顧客的興趣。當顧客進入琳瑯滿目的商店時,優良設計的 pop 尤為重要。 POP 展架可以簡單到只是一塊標示牌,也可以複雜到加上各種電子配套包括電子屏幕。例如,零售商可以使用一條彩色打印的卡紙,上面印了一些宣傳句語言或者折扣等。當顧客經過時便很容易引起注意從而提升購買慾,這只是最普通的 POP 例子。又或者,可以製作一些更加複雜而又美觀的 POP 展示架,特意推廣某一型號 ( 或者完整係列 ) 的產品。甚至乎做成一個專區。   放置 POP 的地方   在初期,一般只會在付款區找到 POP 展架。然而時至今日,製造商和零售商早已發現 POP 展架放在商店內的不同角落都有顯著的功效。試想一下當你分別進入兩間不同的店舖,其中一間是單純看到一件貨品,而另一間在貨品的旁邊做了一個精美的 POP 展架,而且這個展架還詳細介紹了產品的功能。作為消費者的你,哪一間商店更加吸引你呢 ?   不能不提。有項研究發現,有 POP 展示架比沒有 POP 展示架的銷售效果要高出 20 %。 POP 展示架可以是懸掛式展示架又或者海報,也可以安裝在商店的貨架上。只要不會干擾或者煩擾到顧客,它們就是吸引人們消費的好方法。   POP 展示架,你最好的銷售夥伴   某程度上說, POP 展示架是任勞任怨,不眠不休的推廣專員。他們能夠有效地延長顧客在店中的逗留時間,同時代替你的售貨員傳遞產品的相關資訊。   當考慮到大約 70 %...

What is POP?

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POP display (Point of Purchase Advertising), that is, the advertisement(tools) that appears at the time of purchase and the place of purchase. As the name suggests, it is a tool that can increase customers' desire to buy. There are many types of POP display racks, whether it is an advertising board, a display rack or an acrylic box, we can collectively call them as POP display rack. POP display racks are generally placed with the goods or directly support the goods. POP is often seen at checkout counters. It may be one of the most widely used tools in sales. POP display rack provided by the supplier   POP has become the main strategic tool for physical store sales. Most suppliers will provide some kind of POP equipment (display rack) to the physical store. These POP devices (display racks) can highlight the advantages of the product and arouse the interest of customers. When customers enter a dazzling array of stores, a well-designed pop is especially important. ...

MDF(中密度纖維板/MediumDensityFiberboard)的介紹和用途

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密度板( Medium Density Fiberboard ( MDF ))全稱為密度纖維板,以木質纖維或其他植物纖維為原料,經纖維製備,加壓合成樹脂,在加熱加壓的條件下,壓製成板。 按其密度可分為高密度纖維板,中密度纖維板和低密度纖維板。其中中密度板纖維板的名義密度範圍在 650Kg / m ³—— 800Kg /m ³ 密度板由於結構均勻,材質細密,性能穩定,耐衝擊,易加工,在國內傢俱,裝修,樂器和包裝等方面應用比較廣泛。   中文名 密度板 英文名 Medium Density Fiberboard (MDF) ) 全      稱 中密度板纖維板 又      稱 纖維板 中纖板 密度板 中密度 主要材料 以木質纖維或其他植物纖維 分      類 高密度板、中密度板、低密度板 優      點 表面光滑平整、材質細密性能穩定 應用範圍 傢俱地板、室內裝修、包裝配件、產品展示架、貨架等 注意事項 防曬、防火、防潮、平放   基本分類 按密度可分為:高密度纖維板,中密度纖維板,低密度纖維板(中密度纖維板密度為 650 公斤 / 立方米—— 800 公斤 / 立方米,高密度板密度 ≥800 公斤 / 立方米)。 國標( GB / T 11718-2009 )分為:普通型中密度纖維板,傢俱型中密度纖維板和承重中密度板纖維板。 按用途可分為:傢俱板、地板基材、門板基材、電子線路板、鏤銑板、防潮板、防火板和線條板等。 幅面尺寸常用的有 1220mm*2440mm 和 1830mm*2440mm 。 主要厚度有: 1mm 、 2.4mm 、 2.7mm 、 3mm 、 4.5mm 、 4.7mm 、 6mm 、 8mm 、 9mm 、 12mm 、 15mm 、 16mm 、 18mm 、 20mm 、 22mm 、 25mm 、 30mm [1]   。   性能特點 密度板表面光滑平整,材質細密,性能穩定,邊緣牢固,而且板材表面...

The usage of MDF

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Medium-density fibreboard  ( MDF )   is an engineered wood product made by breaking down hardwood or softwood residuals into wood fibres, often in a defibrator, combining it with wax and a resin binder, and forming it into panels by applying high temperature and pressure. MDF is generally more dense than plywood . It is made up of separated fibres, but can be used as a building material similar in application to plywood. It is stronger, and more dense, than particle board. The name derives from the distinction in densities of fibreboard. Large-scale production of MDF began in the 1980s, in both North America and Europe.     Physical properties Over time, the term MDF has become a generic name for any dry process fibre board. MDF is typically made up of 82% wood fibre, 9% urea-formaldehyde resin glue, 8% water and 1% paraffin wax. And the density is typically between 500 kg / m3 (31 lb / ft3) and 1,000 kg / m3 (62 lb / ft3). The range of density ...

亞加力膠展架的優勢.

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亞加力膠展架的優勢. 市面上我們能夠找到很多亞加力膠的製品,在各種產品的展銷中,亞加力膠已經成為一種最主要的材料。主要因為亞加力膠的使用上有各種好處。 首先亞加力膠可塑性高,無論成型,加熱彎曲,雷射切割等,都是易於製作。亞加力是成品完成度相當之高的材料之一。 另外,亞加力膠材質韌力好,可以承受高壓和高重量,而且當亞加力膠表面有破損時,相對於其他材質亦都更加容易修復。 至於清潔方面,在市面上能夠找到很多產品包括一些家具的清潔劑均能夠對阿加力膠作出有效的清理。 亞加力膠顏色選擇多,材質鮮豔,再加上能夠作出各種顏料加工,在設計方面亦都有更加多的靈活選擇。 而在於成本方面的考慮,因為亞加力膠堅固耐用,亦都能夠大大省卻了成本。所以很多人也用亞加力製作各種展架,家具,裝飾,櫃檯桌椅等等。 作為一家專業展具廠商,我們有多年製作亞加力膠展架,陳列櫃,貨架 的經驗。如果想得到更加多這方面的資料,歡迎隨時聯繫我們。 聯絡我們

Advantages of using acrylic materials to produce display rack

Advantages of using acrylic materials to produce display rack We can find a lot of acrylic products on the market. Acrylic has become the most important material in the exhibition of various products. Mainly because of the various benefits in the use of acrylic. First of all, acrylic plastic has high plasticity, it is easy to manufacture regardless of forming, heating and bending, laser cutting, etc. Acrylic is one of the materials with a relatively high degree of finished product. In addition, the acrylic material has good toughness, can withstand high pressure and heavy weight, when the surface of the acrylic is damaged, it is easier to repair than other materials. As for cleaning, many products on the market, including some furniture cleaners, can effectively clean the acrylic. Acrylic plate has many color choices, bright materials, plus the ability to make a variety of pigment processing, there are more flexible choices in design. For the cost considerations...