The trends of POP
The design of POP (point of purchase / display rack) can hardly find two identical. The design of POP is targeted. POP will have different requirements because of different types of stores, products, and sales locations. Pop is an indispensable part of sales. Just like physical stores, which update over time, the appearance and role of POP are also changing to provide more modern features, accommodate new products and provide buyers with a better retail experience. For products like shampoo, rather than high-end electronic products like the iPhone, a well-designed POP can transform customers' daily chores into an unforgettable consumer experience. We will discuss the main trends of POP from the perspective of function and design, and recognize that when different elements are combined, designers can successfully use the consumer psychology of customers, thereby improving marketing performance. The trends of POP functionality POP display ra...